When Kemi Ingram gave birth to her first daughter Abigail in 2005, she
did not anticipate joining—let alone leading—an 'apron string'
revolution.
As a holistic oriented first time mother, Ingram searched the internet
for organic baby food, eco-friendly diapering alternatives and
pediatric homeopathics. She purchased a hand-made baby
carrier from a work at home mother in Scotland, fairly-traded baby
clothes from a women's cooperative in Tibet—and after a bit of
research—managed to piece together an organic cotton post-maternity
wardrobe.
It did not take long for the Oxford University grad to realize that
other socially conscious mothers might be interested in learning more
about the way in which their significant purchasing power might be used
to change the world. The idea for a talk radio broadcast
devoted entirely to addressing issues of interest to socially conscious
moms came naturally.
The Radio Mom Show which launched in September of 2006, streams weekly
from 20+ internet portals and has attracted a global listening audience
of women interested in issues affecting women and children. Priya Haji,
CEO of World of Good, Jay Borneman, CEO of Hyland's and John Foraker,
CEO of Annie's have all been guests on the show.
'Each week I have an opportunity to interview policy makers, activists,
educators and entrepreneurs who are committed to making the world
better,' says Ingram. 'I have been really amazed at the response to the
show.
Mothers constitute a significant portion of the $228 billion LOHAS
market. According to Newsweek, 85% of product purchasing
decisions are made by women.
'Our listeners want to use their purchasing power to effect social
change. They want products that are in line with their values—like
mindful parenting and a commitment to fair trade and environmental
stewardship.'
TheRadioMom.com is a social enterprise, which means that a portion of
the proceeds generated from affiliate programs, on-air advertisements
and 'Radio Mom' speaking engagements is given to charitable
organizations serving vulnerable women and children.
For information visit
www.theradiomom.com
