Leave it to Hatley, the Canadian company that grabs attention for its clever designs and spins on everyday sayings to put its best foot forward when it comes to turning attention to an important cause – Breast Cancer Awareness. On October 1, Hatley will kick-off its "Give Breast Cancer the Boot" program benefiting the John Wayne Cancer Institute (JWCI) Breast Center at Saint John's Health Center in Santa Monica, Calif.
 
For the month of October – National Breast Cancer Awareness Month – Hatley will make a donation equivalent to 20 percent of all purchases made on its web site (www.hatleynature.com) to the JWCI Breast Center. Hatley's extensive line of something-for-everyone products features women's wear, including comfy loungewear and sleepwear, as well as the new and much sought after rain boots; a popular children's line with clothing and accessories for infants through kids' size 7; and an expansive line of apparel and gift items ranging from unisex tees, magnetic note pads, tote bags, cocktail napkins, and aprons.
 
Hatley's 'Give Breast the Cancer the Boot' campaign uses the company's hallmark turn-of-the-phrase style to raise awareness for a serious cause. The company chose to make the campaign site wide to appeal to its customers, generally women, who frequently purchase a Hatley item as a spontaneous gift for family members or friends.
 
"While women are most commonly breast cancer patients, it touches all the people who are important in those women's lives.  By including our entire line, we have made contributing to this worthwhile cause accessible to customers who are looking for a way to contribute. Every purchase counts toward the donation total, whether it's an inexpensive item or a special gift for a woman, man, or child or for themselves," said Chris Oldland, Hatley, President.
 
Hatley's site wide campaign was developed as a way to maximize the company's donation to its designated charity during the month-long campaign as well as raise breast cancer awareness, in general.
 
"We are very excited about having Hatley as a partner. The donation from the campaign will be used to fund breast cancer research at JWCI, and help in the development of new approaches in early detection and treatment therapies," said Lou Lazatin, President and CEO, John Wayne Cancer Institute at Saint John's Health Center.
 
For more information, please visit www.hatleynature.com.