KicX Nutrition Inc, the pioneers of the innovative NuHemp™ brand of premium holistic products for pets, has launched Ballz, the first product under its exciting new Fetch'erz™ brand.  Ballz are a truly interactive gourmet treat that instinctively encourages dogs to do what they love most...play fetch!  Offering treats is a special bonding experience between pets and their owners and the small round Ballz are a fun and delicious new way to strengthen that relationship. "The Fetch'erz™ brand will focus on physical interaction and Ballz is just the beginning of our campaign to create fun products that enhance the bond between pets and their human companions," says Doug Daymond, founder of KicX Nutrition Inc.  "Why merely hand your dog their treat when you can have fun as you roll'em, toss'em, throw'em and hide'em?" adds Daymond.
 
Fetch'erz Ballz are natural, oven-baked crunchy gourmet treats that are offered in four drool-inducing varieties: Chicken Stew; Fish & Chips; Fruit & Veggie Medley; and Sweet Peanut Butter Crunch.   Each Ballz variety is offered in an attractive 14-ounce eco-friendly 'green' carton for a suggested retail price of $6.99.  Thanks to the expansive distributor network in the U.S. and Canada announced by KicX for its NuHemp brand in 2008, Fetch'erz Ballz will be available in late March 2009 from coast-to-coast throughout North America at progressive retailers that offer holistic pet products. "It is amazing that no one has previously capitalized on the concept of a round and interactive dog treat, and we are thrilled to fill the void with a nutritious and delicious new offering," notes Daymond.  "It is so simple, but makes so much sense."

Visit online at www.nuhemp.com