The holidays are right round the corner, and to help consumers get guest-ready, Ecover today announced the retail launch of its new Ecover Bathroom Cleaner. Ecover Bathroom Cleaner retails for $5.50 and is available at retail in most natural food stores including Whole Foods, nationwide.

According to the Soap and Detergent Association (SDA), 38% of Americans polled said they were embarrassed by their own unclean home in front of guests. The association also found that the bathroom, was second to last, in terms of priority given to the rooms being cleaned. Moreover, of the 1,000 plus adults surveyed by the SDA's research team, 72% said they have visited someone's home and felt it was "unusually dirty or unclean."

"Cleaning is hardly anyone's favorite activity, and cleaning the bathroom can be a real headache if you're using unnecessarily harsh chemicals. But Ecover makes tiding up for houseguests more pleasant with its highly effective line of products, each with its own light, fresh, plant-based fragrance," said Kipling Rutherford, U.S. Marketing, Ecover.

New Ecover Bathroom Cleaner, formulated with plant and mineral-based ingredients is an effective solvent proven to be tough on soap scum and bathroom dirt, yet easy on the environment, with the least impact on aquatic life. Ecover Bathroom Cleaner is chrome-friendly and easily wipes on and off with a damp or dry towel.

As with all Ecover products, new Ecover Bathroom Cleaner quickly and completely biodegrades and is safe for use with septic tanks and grey watering systems. Even Ecover bottles and labels leave a lighter carbon footprint and are made of polyethylene; cap of polypropylene. Polyethylene and polypropylene are 100 % recyclable and can be recycled together using a low energy process.